Foundation

What it is: A complexion booster that blurs, smooths, and illuminates for a real-life filter effect. Customize your glow with four ways to apply. Coverage: Light […]

Discover our all-new COVER UP Foundation Series, proudly Made in Italy, offering a revolutionary 16-hour wear experience. With an impressive palette of 15 diverse shades to […]

Our Super Stay Full Coverage Foundation lets your skin feel a healthy glow. It will work as a safety layer for the skin to protect […]

Why is it so hard to find that perfect foundation match? Well, now your foundation has met its match. Introducing the PRO.color Foundation Mixing Pigment. […]

Achieve a flawless matte yet luminous base that lasts for up to 30 hours with the New Maybelline New York Super Stay Lumi Matte Foundation. […]

Get ready for a flawless look of perfection! Super easy to carry and wear, Renee Face Base Foundation Stick is your on-the-go quick fix to […]

Tried and true, we now have a perfect shade match for every complexion. This liquid foundation creates a radiant, even-toned complexion, it melts into your […]

Shopaarel’s Miracle Skin foundation has a lightweight, blendable formula and features full coverage in 10 skin-matching shades to fit all skin tones and undertones. The […]

Unveil unbeatable coverage and an unmatched base with the all-new SUGAR Mettle Cream To Powder Foundation. This foundation combines the luxuriously smooth texture of a […]

Born This Way Matte is a 24 hour undetectable super longwear foundation. This oil-free, 2-hour matte foundation masterfully diffuses the line between makeup and skin. […]

100% said this foundation blurred their imperfections* 100% said this foundation made their skin look absolutely perfect* 97% said this foundation provided natural coverage* WHAT IT IS This […]

Our iconic formula and pro favorite, S/B Foundation is the gold standard in silicone-based airbrush makeup featuring a soft-focus, skin-perfecting finish. This formula provides a […]

A high-pigment, full-coverage foundation

Re-discover True Match, a skin-care infused foundation. The formula provides perfect, natural and true-to-skin coverage. True Match is enriched with Hyaluronic Acid to improve skin quality and reveal more radiant and healthier looking skin.

Looking for the perfect foundation that looks like skin and feels like a dream? Meet SUGAR Rage For Coverage 24HR Foundation that will empower you […]

What it is: A cult-favorite, fragrance-free foundation with full coverage, up to 24 hours of wear, and a luminous matte finish. Coverage: Full Finish: Matte […]