What it is
- Beyond mascara mini
What it does
- This breakthrough mascara reveals lashes you never knew you had with a specially designed brush that can be used horizontally AND vertically. The long-wearing jet-black formula lengthens, curls, volumizes, lifts and separates.
What it is formulated to do
- Apply the circular tip to the outer lashes on the corner of eye and brush through the lashes in an outwards motion towards your temple. This will open up the eye and create a false lash look!
What else you need to know
- 2012 Star Beauty Awards, best mascara
- 2012 Teen Vogue Beauty Awards, editors’ pick for best mascara
- 2011 Vogue.com, hottest new ‘super-charged’ mascaras
Research results
- 94% saw dramatic length and volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
- *Results observed in a consumer panel survey
Ingredients
- Water (Aqua), Paraffin, Polybutene, Styrene/acrylates/ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bisdiglyceryl Polyacyladipate2, C1836 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, Vp/eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium Edta, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, Bht, Sorbic Acid. [+/: Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ultramarines (Ci 77007), Chromium Oxide Greens (Ci 77288), Chromium Hydroxide Green (Ci 77289), Titanium Dioxide (Ci 77891)]. N° 05827/N
- Product ingredient listings are updated periodically. Before using a benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
Suggested usage
- Position wand horizontally and wiggle from side to side, base to tip, to achieve maximum volume, length and lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired.
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