Issey Miyake is a Japanese fashion designer. He is known for his technology-driven clothing designs, exhibitions and fragrances, such as L’eau d’Issey, which became his most well-known product.
Issey Miyake Parfums launched its first fragrance, L’EAU D’ISSEY, in 1992. “L’eau” is French for “water”, and water itself was the inspiration for L’EAU D’ISSEY. ISSEY MIYAKE’s view of water as a material was the starting point for the fragrance, which had a lasting impact on the perfume world. These fragrances are produced by the same principles as ISSEY MIYAKE’s clothing design: constantly bring new fragrances that are fitting for contemporary life, based on the concept of pursuing one’s true nature.
HOW TO WEAR A PERFUME?
You will be surprised to know, that a perfume lasts differently on different parts of our body. Most of us apply the perfume on our clothes, well thats not where we should apply them.
Ideally start with your neck, shoulder, lower jaw & chest. Follow it up with your wrist, fore arm & inner elbow. Perfume tends to radiate more if you apply at these warm places.
Women, additionally should also apply the perfume just below the mid riff, behind the knee, calves & ankles. By doing so, you will be able to extract the maximum impact out of your fragrance
Fragrance>Women>Perfume
Brands: ISSEY MIYAKE
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