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Plum Age Specialist Bright Years Cell Renewal Serum (30mL)


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Did someone say skin cell renewal?

Oh, right, we did! Plum Bright Years Cell Renewal Serum is a quick absorbing, hydrating serum for oily skin that’s rich with plant stem cell extracts, hyaluronic acid, and licorice extracts, your skin will feel as good as new (renewed).


  • Deeply nourishing serum that heep the skin hydrated
  • Enriched with argan oil, hyaluronic acid, betaine, vitamin e
  • Also contains plant polypeptides, sesame protein, amino acids
  • Makes your skin smooth and gives it an even texture
  • Rich hydrating formula that quickly absorbs into the skin
  • Helps to prevent and reduce dark circles and wrinkles
  • Restores hydration and prevents dull and dehydrated skin
  • Regular use leaves the skin tightened and brightened
  • Unisex serum that is suitable for use in all seasons
  • Comes in a recyclable packaging
  • Free of paraben and mineral oil
  • FDA approved


Best suited for: All skin types, mature skin

Not recommended for: Oily, acne-prone skin

About the Brand: Plum is inspired by the goodness in nature, and driven by the desire to be good and do good. Designed in a London studio, Plum products are always 100% vegan and cruelty-free. No parabens, phthalates or other doubtfuls – in any product. Marrying science and product expertise with innate love for nature, welcome to plum. Take in the goodness!



Key Ingredients:

  • Natural Wrinkle-Fighting Actives: Derived from plant sources like rice and pea, these actives are rich in natural amino acids that are proven to boost skin vitality, smoothen out fine lines, and help reduce the appearance of age spots.
  • Plant Stem Cell Extracts: The stem cells in our skin are the “originals” that eventually become our skin. So, plant stem cell extracts are clinically proven to increase the vitality of our skin’s stem cells, and eventually reduce the visible effects of skin ageing. Neat, right?
  • Hyaluronic Acid: Hyaluronic acid is a naturally occurring compound in our skin that keeps it plump and hydrated. When administered externally and combined with rice polypeptides, it can naturally boost hyaluronic acid production our skin!

Full Ingredient List: Aqua, Betaine, Isodecyl Neopentanoate, Propanediol, Malus Domestica (Apple) Fruit Cell Culture Extract, Glycerin, Acrylates Copolymer & PVP/Polycarbamyl Polyglycol Ester, Hydrolyzed Sesame Protein PG – Propyl Methylsilanediol, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Polyglyceryl-4 Olivate, Hydrolyzed Rice Protein, Hydrolyzed Pea Protein, Glycine, Proline, Hydrolyzed Hyaluronic Acid, Glycyrrhiza Glabra (Licorice) Root Extract, Argania Spinosa (Argan) Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Xanthan Gum, Sodium Benzoate, Phenoxyethanol, Tocopheryl Acetate, Fragrance, Ethylhexylglycerin, Sodium Gluconate, CI 16255



  • Start with slightly moist skin, right after cleansing and toning.
  • Apply tiny dots of the cell renewal serum all over your face – a little is enough.
  • With short, quick strokes, apply the serum with your fingertips.
  • While your face is still wet with the serum, tap lightly with fingertips to allow the serum to sink in better.
  • Wait 3 minutes or more for your skin to absorb the goodness.
  • Always follow with a moisturizer. Can be used day and night.


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